NUYU

The Challenge

 

To recreate the branding for NUYU, the only officially licensed, affordable, fitness-focussed, contemporary, women-only gym in Saudi Arabia. The brand had to be "fresh", pure and professional.

 

The Solution

 

My solution was to show NUYU using bold design, soft human friendly type and a fresh punchy pink to make it stand out.

 

© Aaron Morris 2018

aaronmorris37433@gmail.com